You Cannot Get More Customers (at least, directly)

By: Admin

When we work with business owners they almost always want more customers. The challenge there is that there is no place to buy a customer. Instead, to acquire a new customer you either need to generate new leads (marketing activity) or get better at converting leads into clients (sales activity).

I would encourage you to think about how to increase your number of customers by either increasing your number of leads, increasing your conversion rate, or increasing both at the same time.

Lead Generation– There are some great resources on lead generation at any bookstore or library (see the Instant Series). The main thing to keep in mind about lead generation is that it is not the number of people that call on your business, but the number of them that actually become paying customers. Some other things to keep in mind about lead generation.

It can be expensive.(i.e. start with improving your conversion)
Many campaigns will not work. You need to continually test and measure to find the true successes
You need more than one strategy to keep the lead generation consistent, you need three or more lead strategies. Without multiple strategies, your lead generation will be inconsistent and create inconsistent results.
Conversion– a great place to start looking for improvement. You already have people calling your business. If you get better at converting the leads you already have your sales will jump dramatically. Things to consider:
Know your conversion rate today.
Script your process.
Learn from your best sales people. Have the entire team do what they do.

Action Tip of the Month- Communication Styles

Communication is one of the largest challenges facing us in every aspect of our lives, including our spouse, our kids and the people we work with. One way to improve the way in which we communicate is to understand how the people we are talking with process words and interpret what we are saying. A popular model for that is called NLP which basically defines people who communicate visually, auditory or kinesthetically.

Visuals talk with their “eyes” using words and phrases like “I see what you mean”, “that looks good to me” or “I can picture that”.
Auditory people speak with their ears using words and phrases like “that sounds good” or “I hear what you are saying”.
Kinesthetic individuals talk with their feelings using words and phrases like “that feels right” or “I am comfortable with that decision”.

Your challenge is to talk with people in the way they process information, which leads to greater rapport with them, and longer more productive relationship for both parties. Read Instant Team Building for a great review of NLP.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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