YouTube has become a part of the lives of almost every single person on the planet. It’s a tool that should definitely be in your digital marketing toolkit.
Being branded “YouTube” famous is one of the quickest ways to be considered a thought leader in your field, and often leads to collaborations and partnerships.
Did you know that online video is one of the world’s most prominent marketing strategies, and it’s also one of the most engaging, with over 4 billion videos viewed daily? Any business can easily reach their target audience by creating videos and advertising on other people’s videos. YouTube is the second-largest search engine in the world, second only to Google. Think about that for a second. Second. Only. To. Google. And according to researchers, YouTube reaches more American adults between the ages of 18 and 34 than any cable network.
So, how do you accomplish this? Well, there’s no exact formula, but the following tips and information will get you started.
- A YouTube Presence Boosts Your SEO
Videos are appearing more often in Google’s search results, proving that the search engine considers video to be as important as text-only pages.
The best way to game this system is to write articles on your blog and create a corresponding video to upload on YouTube. Make sure that you’re using backlinks on the blog. This will make it easier for people to find you on Google.
- Your Content Is Eternal
Re-purposing content you have already created is the smartest way to create content. It is also proven to connect with all types of audiences. For example, one blog post can be re-purposed into a number of formats such as:
- Podcasts
- Infographics
- Memes
3. Reach a World-Wide Audience
Creating video content in a consistent manner invites new visitors to entertain your ideas and expertise. While, if your first language is English, you’re in luck. Thirty percent of all YouTube views are in English-speaking markets.
Using closed-captions on your videos further boosts your reach. These videos receive 4 percent more views.
Remember to include a call-to-action in all of your videos, with links that take the viewer to:
- Other videos
- Website content
- Products and services or an offer
Reason #1: Different styles and methods of business coaching don't work for everyone
It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:
Reason #2: There is no clear focus or vision (talk about time dedication here too)
cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.
By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.
These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.
Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.
Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.
It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.