The ActionCOACH Business Operating System (ABoS)

The 6 Steps in the ABoS installation are the fastest way you can build a true business, “A Commercial, Profitable Enterprise that Works, Without You”, meaning that it works, “the business”, so you don’t have to. Let me explain.

True business freedom is the goal – time, team, money and motivation freedom for you as the owner, and an asset, a saleable business. It often seems like a dream, and for many it will always be. But, if you want to change all that, after 31 years and literally hundreds of thousands of clients, here is how it works, there are 6 steps you will need to take.

Step 1 - MASTERY

We define this as going from Chaos to Control, meaning where you go from the business running you, to you running the business. Often it feels like you are in reactive mode, putting out fires and at the very worst you’ve fallen to the “just pay the bills” level and at the very best you feel like if you want it done right you have to do it yourself.
There are 4 areas of Mastery and each one has it’s own set of Strategy Cards and Playbooks for you to work through as you are coached through the Installation of ABoS. At Mastery you have to be patient for growth but massively impatient for profits each day.

Destination Mastery to bring you Clarity, by installing the planning and goal setting systems you will really take charge of the company day to day as well as long term.

Time Mastery to bring you Productivity. Installing the ABoS self-management and people management systems allows bottom line increases through even just the smallest of gains adding together to bring larger results.

Delivery Mastery to bring you and your customers Consistency so they will keep coming back and feel great about referring others.

From basic process improvement and checklists all the Strategy Cards and Playbooks in ABoS will be determined from your initial ABoS Assessment and ongoing ABoS Dashboard to see your growth and progress.

Financial Mastery to bring you Profits. Knowing and reading your numbers both the historical ones like profits and incomes are vital but with ABoS you will also be looking at predictive numbers that allow you to know where you are going giving you to confidence to make real decisions.

Mastery really builds such a solid foundation for you to feel great about and the confidence to move forward into growth. 

Step 2 - MARKETING

Here is where you start to turn up the cashflow and take charge of your growth. Installing the ABoS Marketing Systems will fall in line with our very clear and yet powerful definition of marketing – Profitably Buying Lifetime Customers. This means that our formula only works where your marketing is an investment and every $1 out means more than that back in extra profits.

Through the ABoS Testing and Measuring Systems your marketing will go from a cost center to become an investment where ROAS or Return on Ad Spend is something you celebrate regularly.

All the Playbooks and Strategy Cards relate back to this one formula where you will install the systems to multiply your bottom line. There are 5 key multipliers and simply put each of them has more than 70 or 80 strategy cards defined for you to use and follow as you install ABoS.

Leads is all about your Prospects and potential new customers, we will coach you through installing measurement systems and set new goals and then the strategies to acquire the right number of leads for a sustained growth rate that you, your team and your cashflow can handle.

Conversion Rate is all about installing the ABoS sales systems so you can build a sales force that consistently nurture, convert and build high value sales time after time. With 83 Strategy Cards and several Playbooks you will really love the results you get as you plug and play the ABoS Marketing Systems.

Number of Transactions is all about your Repeat Business and given that most profit comes from getting your past customers to come back, this installation of ABoS is of vital importance.

Average Sale is about you and your team boosting the value of every single sale with every single customer. ABoS has more than 60 Strategy Cards and systems for you to choose from and install.

And finally, you installing the Margins strategies from ABoS are all about you having the best Gross Profit from every single sale.

Obviously, the stronger your brand the more value and profits you will gain.

Add to the 5 Ways Multiplier Formula the ABoS Ladder of Loyalty where we will coach you through installing a system that allows your business to take a Suspect, someone in your target market, right through to a raving Fan. That’s a customer who not only buys from you often, and refers others of similar quality, but also posts on social media and generates you a lot of new business.

With our coaching and you implementing this ABoS playbook your customer experience will change the bottom-line profits in your business for sure. Now it’s time to get your time back.

Step 3 - SYSTEMS

In the ABoS installation Systems stands for Save Your Self Time Energy and Money and is all about the “That Works” part of the Commercial Profitable Enterprise that Works Without You definition of a business.

With the ABoS installation essentially, we will coach you to build the systems, the systems will then run the business, and your team will run the systems. This allows for far more predictability as you scale and grow. Your job is to manage and lead the team as they run the systems.

The first four of the nine ABoS steps at this level are all about you setting a clear direction for the business. Coaching you through the Playbooks for your Vision, Mission, Values and Company Goals will give you the clarity you need to build an organization that can achieve them.

That’s where the Playbooks and Strategy Cards from ABoS for steps five through seven come into play and as you and your coach work through defining the size and shape of the team you’ll need to make your Vision a reality.

You’ll love the final 2 steps where you install the systems and create the actual Manuals and Checklists for a truly systematized and predictable growth company. Now it’s time to remove yourself from the day to day.

Step 4 - TEAM

Together Everyone Achieves More is the theme of the ABoS team installation and as you build your people, they build your business. To build a business that can grow without you and give you the freedom you deserve, you need a team that can achieve the results with or without you.

There are 6 Keys to a Winning Team and as you install each and every Key, the Management Systems (competency and productivity), the Leadership Systems (passion and focus) and your team grows over time you will have more and more trust in their ability to handle it all on their own.

It starts with you and Strong Leadership, from the Leadership Framework to your leadership skills and then leadership personality style, you get to build the team your way. The Common Goal is the next step in the ABoS Playbook and has to be something everybody on the knows and also everyone believes in and wins from.

That leads to an established Culture document and what we refer to as your team’s Rules of the Game, so that when you go to Key 4 the Action Plan, everyone knows who does what by when.

Keys 5 and 6 are a little harder to understand logically but as you are growing and trying new things it will be vital to Support Risk Taking and practice 100% Involvement and Inclusion on the team.

All of this wrapped up with the ABoS Communication Systems installation and you can see how by now your company and your team are starting to feel like a well oiled machine, so now it’s time for you to step out or step up.

Step 5 - SCALE

Step 5 – Scale – Here you will go from percentage growth to multiplied growth. The 5 Core Disciplines of Scale are all about expansion and taking the model of the business you have already built in one location and expanding it to the size you desire. Not everyone wants to grow to this level, although anyone on our CEO and Corporate Business Coaching will basically start here. 

The 5 Disciplines all work together and when functioning at their peak to produce a level of exponential growth. All 5 are broken down in the ABoS System into 4 or 5 major functions and with 537 Strategy Cards and multiple Playbooks your growth will be well structured and planned.

Strategy, Business Development, People, Execution and Mission all take on new meaning when you are growing at scale. Whether it is you or a management team growing your company at this level, the growth has to be funded, balanced and most importantly based on great people building a great company, and that should always include a great coach.

Finally we get to the 6th level.

Step 6 - FREEDOM

Building a Commercial, Profitable Enterprise that Works without You. Remember that back at the beginning, our definition of a business is now about building something you can sell or at the very least something you can choose to sell should you ever want to. Every business owner has an Exit at some point, unfortunately far too many end up just shutting it down due to illness of themselves or illness of the business.

Of course, with ABoS we want to make sure it is a planned Exit, one where the company can run without you or one where you can sell it as an asset to a strategic or financial buyer.

Your freedom is the ultimate goal.

That’s why while ABoS is being installed into your business your coach is working with you on your personal and professional development.

Your coaching journey whether you know it or not started as a Student when you were basically an apprentice Employee.

Then as an Employee you were basically an apprentice to being Self Employed. So many things to learn to prepare you for becoming self employed although most struggle at the start because they only had one or two real jobs before they jumped into their own business.

Your emotional growth as well as your skills growth as you move up the ladder to Manager with your own employees and finally Owner where you have to let go and allow your team to run it without you come not just from your coach and ABoS but also through C.A.R.E.

Community – Business can be a lonely road, but through ActionCOACH we bring you together with other business owners to learn from and through, to learn with. Community Builds Community.

Accountability – Mastermind groups, peer to peer accountability and your dedicated coach all lead to you having someone keeping you focused on profitability and growth.

Results – a true focus on your numbers and the actual Performance Indicators that build your bottom line and the value of your company. We will be with you every step of the way.

Education – Your team and your business can only grow as you grow, from our online learning programs to our books and even our annual conventions and Live and Local quarterly planning, your growth is a big part of your companies growth.

So, ABoS installation is how your company grows, C.A.R.E. is how you grow, so now it’s just about deciding what level of coaching is right for you. There is something for every level of goal, speed and budget.

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